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To ensure the future of video contains more than cats and cooking shows, a new Screenworks seminar will show content creators, filmmakers, vloggers and visual storytellers how to unlock the vast potential of online platforms.

Held on Friday August 14 at the Byron Regional Sports and Cultural Centre, YouTube Hits and Online Success will see guest speakers from Rightster, Marquee Studios, New Beach Media, Colour in Your Life and YouTube (see bios below) explain every aspect of video from getting original footage online and repurposing content to attracting eyeballs and making money.

“We have carefully selected speakers who can provide advice to assist anyone who creates, or wants to create video content for online purposes,” said Screenworks General Manager Ken Crouch.

Already a popular information and entertainment medium, video has become a powerful phenomenon that seizes the senses and provokes a deep emotional connection with viewers. Since video appeals to both sight and sound, it has this incredible ability to seep into our conscious and shape our opinions. And, as local film production company Rest Your Eyes captured beautifully with its “Happy” production, video can galvanise a town with one common message.

When it comes to potential audience reach, video is unrivalled. YouTube alone receives more than one billion unique visitors every month, with 300 hours of video uploaded every minute. To help users monetise this content, YouTube provides a range of free editing and uploading tools for mobile and desktop through its Partner Program. It is estimated more than one million channels are making revenue through advertisement, paid prescriptions and merchandise.

Powerful images evoke strong emotions and, as YouTube Hits and Online Success will demonstrate, authentic content is key to viral video success.


How to build an audience and make money from online video

Friday 14 August, 9:15am – 4:30pm

Byron Regional Sports And Cultural Centre, Byron Bay

Tickets $80 / $35 Screenworks Members (plus booking fee)

Enter the promotional code “common” for a 10% discount.

Purchase seminar tickets here

Guest speaker bios

YouTube’s Erin Kunse, manages the development of content strategy and partnerships for YouTube in Beverly Hills, CA. She is currently working with the YouTube team in Sydney to further develop its video content and partnership strategy in the AU/NZ regions. Erin will focus her presentation on the creative fundamentals used to generate successful YouTube channels.

Rightster is a global multi-platform network that works across thousands of publishing platforms, including YouTube, on behalf of content owners. General Manager, Liz Ferguson, will talk about multi-channel networks, and how they add value and assist in building audience and revenue.

Tom Maynard from Brisbane-based Marquee Studios was Director of Digital Media at Fremantle Media Australia and North America where he produced and developed the digital spin-offs for some of Australia’s largest TV brands, including Masterchef, The X Factor, and Australia’s Got Talent. Tom recently returned from the US to launch Marquee Studios after building Fremantle Media North America’s most prolific YouTube Channels.

Byron Bay resident Dave Keam runs creative digital agency New Beach Media, which puts out 24/7 streaming action sports channel Skuff TV. This social media maverick will talk about social media strategy, content planning, creation, convergence, and distribution.

Murwillumbah-based Graeme Stevenson runs the successful Colour in Your Life web series, an online arts hub where artists around the world display and sell their work. The channel regularly attracts more than 300,000 online views per clip and sells to broadcasters around the globe.

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This event is made possible with the support of Screen NSW.