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This Is Northern New South Wales


Penfold Family Fundraiser

The fashion pack have banded together for a cause – well-known makeup artist Ashlea Penfold and her family. Byron based labels Spell & The Gypsy Collective, Fallen Broken Street, Goddess of Babylon, Amilita, Rowie, Thrills, Marho, Rhythm Girls, Afends, Accessories by Meeshka, Temple of the… Read More »Penfold Family Fundraiser


Based on the 90’s super model – the Cindy, the Linda, the Naomi and the Kate – Mel Carrero transformed Nina into that 90’s girl with a modern twist….Titled after the song No Diggity, Nina took on the 90’s sex pistol and it was on… Read More »PLAY ON PLAYETTE


A little taste of the CATGK X WITCHERY Family Series, shot recently in Byron Bay, featuring Film Director/Producer Taylor Steele and the intimate bond he has with his daughters Jaiden and Milla, captured in part my mother and photographer Sybil Steele. Photography by Sybil Steele and Ming… Read More »Sunshine

The Chandelier of Lost and Broken

Driving out of “Silver City” (Broken Hill) late one afternoon, Ilona Harker started thinking about jewellery. Jewellery that had been lost, jewellery that was broken, little trinkets that she had found, things that she had left in different places, pieces that had been taken from… Read More »The Chandelier of Lost and Broken

The Dusty Road

A little peak at local fashion designer Rowie Moore of Rowie Designs, and her latest campaign shot locally “The Dusty Road”. Photographer David Hauserman – Model Natalie Sole – Art Direction Marisa Sidoti, David Hauserman & Rowie Styling Marisa Sidoti – H&M Nicholas Morley –


Fashion is a funny thing. For all that it is an expression of ourselves, it is equally as soulless and impersonal. We are dictated to, told what to wear, how we should sculpt our image to suit fads or genres. We are the servants of… Read More »DRIFTLAB: CREATIVISMS

Children of the Tribe

One of the things about living in a town as visually iconic as Byron Bay, is that every inch of it has been photographed a million times. So you could imagine my surprise (and envy!) when I saw this shoot! Where? Where? How? Where? Normally,… Read More »Children of the Tribe

Shade of Light

Local Fashion designer Myee Carlyle’s Winter 2014 Campaign. Photography by David Hauserman Styling by Marisa Sidoti Hair and Make up by Ashlea Penfold Model: Olivia Donaldson