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This Is Northern New South Wales


Penfold Family Fundraiser

The fashion pack have banded together for a cause – well-known makeup artist Ashlea Penfold and her family. Byron based labels Spell & The Gypsy Collective, Fallen Broken Street, Goddess of Babylon, Amilita, Rowie, Thrills, Marho, Rhythm Girls, Afends, Accessories by Meeshka, Temple of the… Read More »Penfold Family Fundraiser

Two Hearts – Rowie Designs

A little glimpse at local designer, Rowie Designs latest Summer Lookbook shoot. Photographer:  David Hauserman Model: Isobel Larkin (division models) Male Model: Brad Smith Stylist: Marisa Sidoti & Rowie H&M: Nicola Emanuel – Jewellery: Spell Designs – Eyewear: Thrills –

Spell’s Summer Soiree

        Spell Summer Soiree, December 6th 2013. Spell Store in Byron Bay, Australia. Photography Carly Brown. Catering by our fave Top Shop + Stone & Wood “We opened our Bryon store almost a year ago and we finally got our asses into… Read More »Spell’s Summer Soiree


Waking up on our first morning at Birdsong at the Garden Burees, it’s immediately apparent where the rustic little cottage got its name. The cottage is set high on a hillside so our room looks out amongst the tree tops and we’re surrounded by the sweet song… Read More »Birdsong

Diary of an Intern

All words and photos by Leana Mullane of Coconut, Lemon and Lime blog… We all have someone that we look up too, someone who inspires us and someone who lives the life we dream of. For me right now the Spell sisters represent that. They have given… Read More »Diary of an Intern

Isabella & Elizabeth – Spell

I may be slightly biased, but who wouldn’t be if one of the Spell sisters was your fiance? Anyway, I’ve always been intrigued by how sisters Elizabeth (my fiance) and Isabella came to be running Spell in Byron Bay’s Industrial Estate, a wonderlust world of… Read More »Isabella & Elizabeth – Spell

Flutters and Fashion…

Spelly and I are both Melbourne girls – so for us the Melbourne cup conjures up memories of public holidays, participating in sweeps (as many as possible), screaming your horses name at the top of your lungs at a bbq and knowing that the favourite… Read More »Flutters and Fashion…

Crystal Visions by Spell

“Crystal Visions” is a new video from Elizabeth and Isabella Briedis, for their fashion and jewellery label Spell, hidden in the hub of the Byron Bay Arts and Industry Estate. The shoot was such a delightful treat of golden afternoon sunlight, crystals and rusted corrugated… Read More »Crystal Visions by Spell